42: Mitch Meyers
On this week’s episode presented by Busey Bank, Josh has the opportunity to talk with Mitch Meyers. Mitch is a creative icon – from Spuds McKenzie to The Zipatoni Company to Cannabis. Widely recognized as the Mother of Bud Light from her early days at the Anheuser Busch companies, to working with plenty of Fortune 100 companies as the co-pilot of the famed Zipatoni, she has immense experience building brands and building cultures. They talk the Spuds campaign that really propelled Bud Light, building a culture of creativity in the 350-employee Zipatoni, retirement and unretirement, along with her new career leading BeLeaf, a medicinal and recreational Missouri cannabis company. Good stuff in this one. Let’s go…
