20: Brian Lagerstrom

On this week’s episode, Josh has the great opportunity to sit with Brian Lagerstrom, chef and YouTube sensation. Brian, who spent time working with both Niche Food Group and Loafers Stl before leaving professional kitchens behind and embarking on a career behind the camera. What started as a pandemic side hustle has blossomed into a full-time gig – with Brian hitting the elusive 1 million subscriber threshold in July 2023.

They talk about the secret sauce of content creation that honors his vision while resonating with his growing audience, the art of revenue generation and the challenges of such a metric driven profession. Super cool to peel back the onion of a whole new frontier.